High End 2020: Coronavirus Fears Trigger Cancellation

The High-fidelity and personal-audio trade show circuit has been dealt a blow from the coronavirus with the cancellation of High End Munich.

Citing growing concerns over the continued spread of the coronavirus – especially in European countries – the High End Society, which oversees the world’s largest audiophile-oriented trade show, decided it was “our responsibility to act in a timely manner… [because] we take our duty of care towards our exhibitors, visitors and employees very seriously.”

Whether this decision will contribute to other hi-fi and personal-audio trade shows to follow suit and cancel currently-scheduled events remains to be seen.

As of this writing, a press release was sent out from organizers of AXPONA in Chicago stating that the show there will go on.

Stay tuned for further updates.

High End Munich Press release

The HIGH END 2020 trade show, planned for May 14 to 17, 2020 at Munich‘s MOC exhibition grounds, has been cancelled due to the current worsening trend with respect to the spread of the novel coronavirus.

This decision was reached by the HIGH END SOCIETY Service GmbH upon consideration of all criteria in close cooperation with the Board of the HIGH END SOCIETY e.V.

Given that in addition to the countries affected in Asia, infections in Italy have rapidly increased within a few days, it is unclear how the virus will continue to spread in Europe. “That is why as organisers of an international trade show, we consider it our responsibility to act in a timely manner”, explains Ste- fan Dreischärf, Managing Director of HIGH END SOCIETY Service GmbH. On the one hand, this move seeks to safeguard the health of all stakeholders and, on the other hand, to work towards averting possible economic losses of the exhibitors.

“We naturally regret having to take this step,” says Dreischärf. “But we take our duty of care towards our exhibitors, visitors and employees very seriously.” Since the rapid spread of the virus in China in mid-January, the organiser of the world‘s largest hi- trade show has been weighing the possible consequences for the exhibition planned in May. Each day, the situation was re-assessed by monitor- ing not only the global spread of the coronavirus but also the international trade show and exhibition scene.

At the beginning of February, HIGH END SOCIETY Service GmbH already offered Chinese exhibitors options for withdrawing from their participation in this year’s hi- show. Over the past few weeks, the organiser increasingly received inquiries from other companies as to whether the strained situation would have an impact on the HIGH END 2020.

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