With about 27% of the population over age 50, and roughly 30% of all headphone purchases influenced by celebrity endorsement, I can understand why Koss turned away from the heavy competition for the younger generation's wallet and focussed their attention on the baby boomers with the introduction of their Tony Bennett headphones. Personally I prefer Tony Bennett to Dr. Dre, Ludacris, and 50 Cent, but I'm not sure the geriatric headphone buyers are really part of the 30% of purchasers who are influenced by celebrity endorsement.

Let's see how they sound.

Today, I start a journey into the wisdom of pop-culture ... oy vey. In the last few years of economic upheaval and outright disaster, the headphone market has flourished ... blossomed even ... it's the fastest growing product type in consumer audio. Why?

Damned rappers!

I can't tell you what a treat it is to measure and listen to the unusual headphones I get from enthusiasts. This time, rythmdevils from Head-Fi has sent in a couple of vintage AKG cans.

He's also a photographer, and has kindly allowed me to use his sweet pix of these two cans for the article. Very nice! Thanks!

I watch the Audio Technica high-end headphone line like a hawk. They're mostly far too bright for me, but they're so cool looking that I keep trying each time AT comes out with a new one because one of these days they'll make one I like, and I'm gonna jump on it when they do.

Now up to bat: the ATH-W1000x "Grandioso."

(Crosses fingers.)

Out of the blue, a Sony PR agent dropped me an email.

"Sony has recently introduced the new high-quality Studio Monitor Series headphones that boast premium sound and technology, and I wanted to see if you are interested in reviewing them."

She referred to four headphones in her email (two full size sealed MDR-ZX700 ($119.99) and MDR-Z1000 ($499.99), and two IEMs MDR-EX600 ($199.99) and MDR-EX1000 ($499.99), but only had the inexpensive ones for review samples at the moment.

Oh .... okay. I'll take the cheap ones and have a listen. Glad I did.

I was rummaging around amongst HeadRoom's demo cans the other day, and stumbled upon a Beyerdynamic DJX-1.

"Hmm..." I sez to myself, "I don't remember ever seeing these before. I wonder what they sound like."

Once home, I pulled them out of the box and had a listen ... wow, these aren't bad at all. I wonder why I've never heard them before?