Yesterday HTC spent $300 million dollars to purchase control of Beats Electronics, makers of Beats by Dr.Dre headphones, in order to put "Beats Audio Technology" in their cell phones.
In an All Things D article Ina Freid reported:
(HTC CEO) Chou said the Beats deal should “help create an emotional connection to HTC’s brand.”
Beats CEO Iovine said the partnership with HTC is just the latest piece of his crusade to improve the sound in modern electronics.
What is "Beats Audio Technology?" This HP YouTube movie provides basic explanations of the Beats Audio technology included in some HP laptops.
Things cited are: no metal parts in headphone jack eliminates ground noise; re-routed wireing and seperate headphone amp reduces cross-talk; "souped-up" headphone amp increases dynamic range; audio components isolated on an "audio island" free from interference; and lastly an audio EQ and control app. These aren't propriety technologies. These are simply good audio electronics design practices.
Has HTC just payed $300m for a logo? Will it benefit consumers? Select the statement most true.